This isn't a house brand of TJ's, but, I've never seen this particular variety of frozen tofutti bars elsewhere.

This is a mouthful: I bought "Tofutti Milk-Free Hooray! Soy Bars No Sugar Added" from the freezer ice cream aisle.

These pops are quite good for a SF treat. They have a pleasant and mild sour/tangy taste, like real frozen yogurt used to taste before it became commercialized from a vending machine.

The tangy chocolate and vanilla mixed "creamy filling" is encased in a hard shell coating.

Both the filling and the shell are superior to your typical SF popsicles and fudge bars, and I was pleased with this purchase.

One bar is 150 calories, 0 lactose, 9 g fat, 9 g carbs, and 2 g protein.