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I don't think its the Rainbow brand although that is decadent as well. I too have not seen this new ice-cream until a few weeks ago. It is in a white container with a brown lid.
I had a guest from Europe in town, I served it to him almost every night. The last night he was there, he asked if it was European ice-cream I was serving..

I couldn't find the Spinach Artichoke dip so I used Trader's Parmesan/Artichoke dip and added frozen spinach. It worked just fine and it had a nice cheesy flavor too.

This is outstanding! I would have never tried it just by looking at it but there was a demo and I was pretty much coaxed into trying it. I drink it on ice all the time. The taste is impeccable and I don't drink any other juice.