If you're referring to the reduced fat smoked gouda with the brown rind, you're absolutely right. I buy it every time I go in there. But I picked the wrong time to go, 2 days ago. They were out of practically everything, including the cheese. I asked an employee and he said the warehouse was doing inventory. I was devastated, but I consoled myself with the Scottish smoked salmon, not Zabar's quality, but close.