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I like these because I don't have to spend four hours making my usual yeast waffle batter. They have a nice intoxicating blueberry smell. Great when you are short on time.

Cheaper than at regular grocery stores and better for you. What's not to love?!?!?

My daughter can't have cane sugar, so these are a great treat for her. She loves them with the pure maple syrup!

I love these so much I even eat them for dinner sometimes! SO much better than that "other" brand!

I like a little something sweet in the morning, but nothing sticky or too unhealthy. I also eat my breakfast in the car, so everything has to be portable. These waffles pass the "no topping test" for me. They have enough flavor and sweetness that no butter or syrup is necessary. I have one waffle, a boiled egg, and a can of V8 for a balanced and perfectly portable breakfast.