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After reading several cookbooks about brioche and the proper texture and elasticity they should have, I was anxious to try a loaf of brioche.

I've seen the TJ's version for months, but was never that eager because a) breads are not TJ's strong suit and b) at $4.99 per loaf, that's a bit steep to "taste test" a loaf of bread.

After reading the above review, however, and a few others on other sites, my comfort level went up considerably, and I purchased two loaves.

I now have $10.00 worth of mediocre bread. This is NOT real brioche according to the descriptions I've read, including by French bakers and Dorie Greenspan (who outta know, making it with Julia Child all those years). It isn't smooth and elastic, it isn't moist with threads pulling apart. It's just an eggy bread. More like Challah than Brioche.

When plain from the bag, it's rather dull and dry. When toasted with butter, it's infinitly better, but, honestly, what bread ISN'T improved by a toaster oven and butter? I can't give it any credit for that.

As I said, I'm disappointed. It's fine with breakfast and jam, but it certainly isn't fabulous, and certainly isn't worth $4.99 to me. I'll never buy it again. The search for real brioche continues.

These are rolls not a loaf. They are only $1.99 for 6 here in MN and they are big and delicious. I love making grilled chicken sandwiches and burgers with these.

Try them and you will love them.

These rolls were very good in 1Q08 but have gone downhill fast - they're dry, much smaller than they were (10.8 oz vs 12??), and mat least 25% more expensive here in CT.Alas like so many things at TJs these days....